Review: Bleach London Rosé Super Cool Colour

I couldn't resist trying one of Bleach London's new pastel coloured temporary hair colours. Their bottles are so quirky and stylish and they claim to only take 15 minutes to dye your hair.

I reached out to Bleach London on social networks for some colour charts, but unfortunately I was ignored :( bit disappointed but I proceeded to visit Boots to see if they could give me a better idea of the expected results. The bottles do contain a small image on the back of the potential result on bleach blonde hair, but finding a colour I wanted in stock proved to take multiple visits.


Eventually I found the last bottle of Rosé on a Sunday afternoon and quickly took it to the till. Even though I didn't get home til late, I was so eager to try this product that I decided to dye my hair at the risky time of 11pm, there's no going back from that!

The instructions tell you to shampoo your hair first, towel dry and then apply the dye with rubber gloves on, massage in and leave on your hair for 15 minutes. Not long at all! Obviously a dye like this requires pre-lightened hair. I decided to shampoo my hair with my usual John Frieda purple toner to get rid of any brassy tones (although I've also picked up Bleach London's Silver Shampoo which I'm yet to try).

The dye was very different to every other dye I've ever used, it's a really thick, paste-like texture. It's great to prevent your dye from dripping when you're waiting for it to develop, but takes a fair bit of massaging through. I used approximately half the bottle to cover my shoulder length hair. As it develops, the colour turned to a very bright pink and I was starting to get worried, I only wanted candyfloss pink! One thing worth mentioning is that this dye actually smells really lovely!

I then washed it out (it took a while for the water to run clear). Once washed out, it suggests you don't shampoo/wash again, I wasn't sure if I could use conditioner, so I opted for a leave-in conditioner instead as my hair felt like it needed some moisture.

Upon drying the colour became much paler and I was left with the pastel pink shade I was looking for. The colour was pretty even but I noticed it didn't take as well to my latest root touch up as the they were a much paler pink than the ends. Overall though I was very pleased with the result, very impressive for the low cost and time.


You can pick up Bleach London's Super Cool Colours at Boots for just £5 a bottle.

As for staying power, it does seem to fade fairly fast but for me this was a bonus as I'm looking to just temporarily change up my style and it makes it easy to try out all the other colours. I actually really loved the colour of this after my first shampoo, it was a lovely pale lilac-pink that I might even like more than the original colour!

Have you tried any Bleach London Super Cool Colours? I'm thinking of trying Blullini and Parma Violets together next.