Thursday 12 September 2013

Benefit Carnaby Boutique Launch Day

Benefit, Benefit Boutique, Benefit Carnaby, Porefessional

I'm a big fan of the brand Benefit so I was pleased to hear that a boutique would be opening on Carnaby Street, offering much more than your average Benefit stand! Benefit Boutiques offer a whole range of services to make you feel pampered including brow arching, eyelash tinting, manicures, waxing and spray tanning, all with some cupcakes and champagne to wash it down with. Perfect! Of course they also sell their whole range of products, nicely spread out across the whole store.


Benefit, Benefit Boutique, Benefit Carnaby, Benefit Carnaby launch, Benefit Carnaby launch event, event, launch, launch event

There was loads of hype before the event with Benefit heavily celebrating the launch across multiple social networks and hosting multiple competitions and giveaways. For their launch day, the shop would be open from 8am to 8pm, with an offer of a free gift for visitors.

As I work a typical 9-5 (well...5.30) job, I decided to pop by right at their opening time at 8am. I was surprised to find that the shop was quiet at this time, but I suppose they were offering a whole celebration day rather than, say, a 2-hour slot specifically for the launch (I believe they had that as a closed event the night before).

Benefit, Benefit Boutique, Benefit Carnaby, Benefit Carnaby launch, Benefit Carnaby launch event, event, launch, launch event

I was left alone to wander around the store and I was a little miffed to not have been welcomed in to the shop and be informed on what services they offer, or even the usual 'Can I help you?' lines. I overheard another visitor asking about the free gift mentioned in the Facebook event, but the staff didn't seem to know about this and said another member of staff was arriving at 11am and perhaps she was bringing some. A little disappointing for the few of us that had gotten involved in all the launch day hype and had woken up early to attend the 8am opening.

They soon got back to me via Facebook to say they were very sorry that they weren't able to see me and that if I popped back after 11 I'd get a "lovely sample". I was happy they'd responded so nicely in good time, so all is forgiven :) I popped by on my lunch and the event had clearly now started, with pink carpets outside and a few shirtless men! I received a Porefessional sample (always handy!) and a voucher for their launch offer; buy any full-size product and get a free brow arch.

Benefit, Benefit Boutique, Benefit Carnaby, Benefit Carnaby launch, Benefit Carnaby launch event, champagne, champagne bar

The boutique itself was very luxurious though, with a bright, spacious upstairs shop selling all the Benefit range, then a lovely downstairs area where the beauty services, champagne bar and seating booths are. The whole area was beautifully decorated. My favourite part of the store was the nail bar; a stylish pastel pink room hidden away from the make up stands behind some large glass doors.

Benefit Carnaby, Benefit nail bar, Benefit manicure

I'm very tempted to head back soon (perhaps my birthday!) for some eyebrow arching and a manicure (and champagne, of course) as it was a really lovely setting. Hopefully I'd hear some more from the staff next time though!

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3 comments:

  1. It looks heavenly! I shall defiantly be popping in when I'm in London Xx

    Olivia - cravemorebeauty.blogspot.co.uk

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    Replies
    1. It was a lovely boutique! Hope you enjoy your visit!

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  2. Ooh I may have to visit this!! Looks amazing

    Isabella (@isabellamaria88)

    http://love-and-wardrobe.blogspot.co.uk/

    xx

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